E-commerce has increased in popularity from the last few decades; especially huge growth in the last 5 years. It has occupied more than 45 % of the entire web. Online purchase is increasing day by day because of its convenience and ease of shopping. No doubt, Ecommerce future is bright and shining.
While building the E-commerce site; people often get confused about choosing the right platform. Currently, in the market WooCommerce is a leader for building the E-commerce site. It has captured around 32% of the market, while Magneto, OpenCart, and Shopify are also big players in the E-commerce market. Now in addition to this, WordPress is becoming a popular builder in the market.
Started in 2003, WordPress was first used by many bloggers as a content management system (CMS). However; today WordPress with its open source code and plug-ins became most popular for all kinds of websites.
WordPress striking Statistics:
- A leading Content Management System with more than 67% CMS market capture
- Currently, around 30% of top sites are built by using WordPress
- More than 75 million installations of WordPress
- It is completely free and Open Source platform developed by volunteers and expertise
- You can customize anything as per requirement
- Constantly updated with the latest market trends
Benefits of using WordPress
Powerful WordPress Themes and plugins
WordPress comes up with built-in features and many themes. These Themes and Plugins are editable and can be updated as per requirements. You can combine your online store with other website components like blogs, portfolios, corporate pages, etc. WordPress is compatible with anything (any device, any software, and any platform). It is easy and friendly to use.
If you are building the E-commerce site with WordPress, your initial investment is only for hosting and domain charges. You can use free WordPress themes. Along with free themes WordPress also gives you premium and cheap premium services. So you can build our beautiful site within your budget. No additional fees are involved.
Search Engine Optimization
WordPress was started as a Blogging platform, so it has been optimized for search engines. While building your E-commerce site, you can use ALT tags and details product descriptions for SEO purposes. The WordPress frameworks are easy for spiders to crawl.
Social Media is becoming a boom today. People prefer to read and write reviews on social media. WordPress gives you an excellent plugin to integrate your social media accounts with the site. WordPress also has excellent testimonials section for customer feedbacks and reviews.
Different E-commerce solutions
WordPress will give you plenty of tools and E-commerce solutions for your E-commerce platform. It is easy to convert our existing website into WordPress using plugins like WP E-commerce. WordPress E-commerce plug-in will help you to manage your products on the dashboard. You can publish and sell your products, manage inventory, online payments with additional features like product customization, appointment booking for the service sector, membership benefits, customer management tools, reviews, testimonials, etc. You can also manage shipping, affiliate marketing, etc using a WordPress plug-in.
Mobile friendly and Multimedia Support
If you have used other platforms for the site builder, you may need to add extra efforts to make it mobile friendly. WordPress gives you easy mobile friendly integration and themes. It also has an option for a mobile view for nonresponsive themes.
WordPress gives you easy and plenty of multimedia options. You can easily embed video, audio files, images and other forms on your site.
If there are more stakeholders involved in your business, WordPress will make your life easier. It gives you an option to assign different access roles for different stakeholders. WordPress gives you roles like Super admin, Editor, Author, Contributor, Subscriber, etc.
The best feature of WordPress is it keeps improving day by day. It keeps adding new themes, SEO tools, Plug-ins on a regular basis. Developers are coding new tools and integrating them in WordPress. So you can say it is up to date platform with the latest trends and technology.
To conclude, with a lot of advanced paid and free services WordPress is becoming a popular website builder. It will give you all kinds of solutions on a single platform for multipurpose websites and E-commerce stores. It can handle blogging, customer testimonials, payments, reviews and product customization under the same umbrella.