This is a digital era where everything from booking a flight to buying groceries is done online with just a click while sitting in the comfort of your home. If you happen to be the seller than the right choice is to have a strong online presence and to have that you need to have an E-commerce website. Not only that people want to access it from their laptops, iPad and mobile phones. To better define the situation, we have curated a list of reasons to get going with your online presence:
1. Global Presence
When you put something online you not only just expose your products to your local area or your friends but there is a whole new world where you have the means to reach through your ecommerce website.
2. Scale your Business
Online business selling is different in a number of ways from traditional selling. You do not need a big sales team but you just need a digital marketing person to scale up your business. Your ad spent is your major marketing budget apart of the salary of the resource.
3. Expand Business Hours
You do not have to be present in your store all the time to increase the business hours.Through E-commerce website, you can automate the whole and inventory process and you can get sale in off beat business hours as well.
4. Minimised Team
You do not need too big a team to manage your online business. So, if you have a big sales team you can now cut down the expenses. Once you cut down your team, you can focus more on growing your business and increasing your business.
5. Data Management
If you have an ecommerce website then you do not have to worry about the data storage or excel sheet. The customer’s data is automatically saved as when they shop online.
6. Additional Income
Through online you do not just earn through sales but you can monetize your website by putting ads and earn through affiliate marketing programs. This can be your source of additional income with the main running business of E-Commerce.
7. Digital Marketing
You can get yourself on top of the google page and earn better clientele as well sales through digital marketing strategies. You cannot do this without having a website in place.
8. Easy Set Up
It is indeed much easier to set up an ecommerce store than an actual store and definitely the online setup is much cheaper. You do not have to go through the hassle of finding a commercial place or pay rent or spending on the set-up cost.
Since you already have a customer database available with you, you can use it to retarget and get more sales. This can be used with the help of google ads retargeting tag. This feature is of no use if you do not have an ecommerce website in place.
10. Leaves are not a problem
Your customers can purchase not only in off hours but also on a Sunday or any public holiday as well. Hence, you do not have to worry about having your business going down during long leaves.
Most of the people who already have a store are converting their business online or working towards having an online presence in addition to the physical one. It becomes imperative to have an E-Commerce business website in place if you wish to compete with the businesses today and get good sales. Hope this blog helps you to clear your perspective and helps in a better growth of your business.