Flipkart (Walmart owned company) and Amazon are a key player in the Indian online market. Flipkart and Amazon played a significant role in starting the online shopping trend in the Indian Market. These companies always strive to penetrate the Indian online market by implementing new marketing fundas and techniques.
A Bangaluru based research firm’s report says that this year 90 % of the market shares are dominated by these two companies during the festive season. The sale was for six days started on 29 October 2019. During these six days, e-tailers in India, mainly Amazon and Flipkart, achieved a record GMV – Gross Merchandise Value.
Research, Marketing
While comparing the GMV, Flipkart secured the lead position with 60 – 62 % standalone gross GMV in this sale event. Among all categories, mobile was the main reason for Flipkart’s strong performance.
The Great Indian Festival season, Amazon led with a high share of around 51% across the Indian Market place. More revenue generation was from tier – 2, and tier -3 cities in India with Mobile phones are a leader in the category with 55 % GMV contribution.
How did they work?
Amazon and Flipkart announced record-breaking transactions with the addition of new customers from cities, especially tier – 2 and tier 3. Mobile is a leader category, and consumer electronics, fashion, Large appliances, smartphones are top gainers in this festive sale.
Flipkart report says The Big Billion Days sale received 50 % growth in the new customers compared to last year. Smaller cities and towns also received significant growth in the new customers count. Overall, 3 X increase the market. To conclude this Festival, online sales growth is 4X more than last year’s sale.
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